Bicycle Electric Transmission System
In the early 2000s, Shimano officially entered the era of modern electronic shifting. The new technology attracted significant attention from investors, including one of our clients—an enthusiast of the Tour de France and a representative of a major Western European family sponsoring a professional cycling team.
During that period, most Tour de France teams adopted Shimano’s first-generation electronic shifting system. However, the system faced several challenges that impacted both performance and bicycle design flexibility.